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Students have their ‘first taste’ of what Geography has to offer at Cadbury World in Bournville - 23/05/2018

Year 7 students from the University Academy Kidsgrove (UAK) had their ‘first taste’ of what Geography has to offer as they plunged into a virtual bowl of liquid Dairy Milk and took to the skies at the enchanting Cadbury’s World in Bournville. The Year 7 Learning Programme explores different types of businesses and how they make a profit. This culminates in students coming up with their very own business plan, and what better way to be inspired than by visiting a multi-national confectionery company? Upon arrival, students were ‘whisked’ away to the museum’s renowned 4D cinema experience. Students were then ‘dipped’ into a virtual bowl of liquid Cadbury Dairy Milk, before riding the Crunchie Rollercoaster, and then taking to the skies in a Cadbury Creme Egg airship, piloted by the Caramel Bunny. Cadbury World offers a unique experience that gives a fascinating insight into the rich heritage of the famous chocolate brand. The museum offers a number of attractions and interactive experiences including: the demonstration and manufacturing of popular Cadbury products; an advertising avenue, exploring the marketing history of the company’s popular brands; the origins of the cocoa bean, which is set deep in an ancient tropical rainforest, and a visit to Purple Planet, a state of the art interactive experience for students to enjoy a world of digital delights. Students then travelled back in time to the museum’s recreation of the Victorian Bull Street where they ‘met’ with Quaker entrepreneur, John Cadbury, to explore how the business began over 200 years ago. The Cadbury manufacturing business was born in 1831, when John Cadbury decided to start producing on a commercial scale and bought a four-storey warehouse. By 1842, John Cadbury was selling no fewer than 16 varieties of drinking chocolate and 11 different cocoas. Then, in 1847, the Cadbury brothers’ booming business moved into a new, larger factory in the centre of Birmingham. John Cadbury not only built the factory but the whole of the Bournville Village; complete with houses, sports centres, hospitals, schools, shops and churches.

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